They say a picture is worth a thousand words. True or not, images are an important part of any website we create. Since it is so easy to embed an image in a website (even the process of creating your own images is very easy), most websites are filled with them. There are some very good examples out there on how to deal with images in a website from different points of view, but most of the websites do not showcase positive examples. And while this is not entirely dangerous for a design, it might decrease your chances to sell, in case you have a call-to-action page, or the chances to create good reading flow. It is more a matter of details than a matter of important principles, but dealing with images should be something designers understand and apply better.
The key in using images on websites, according to the study, is based on a few basic ideas:
"The right images can help designers guide user’s eyes. If models are used, make them look towards the product image, the logo (brand) or the text. This will increase the product awareness and have the desired effect."
Start your image search right here:
The key in using images on websites, according to the study, is based on a few basic ideas:
- Image fundamentals – size, composition, quality and exposure are four important things to look for in a good image. People actually look for quality in images, even the contrast makes a huge difference.
- Effectiveness – if the picture creates excitement or interest, then it works. It is down to three characteristics:
- Emotional appeal – does the product in the picture look good and make the user want it?
- Rational appeal – does the image show the benefits of the product?
- and Brand appeal – does the picture fit your brand?
- Transmitted message – this is about the image sending the right message to the website readers.
- Anticipated user response – this is a bit more difficult to put into practice, but the basic idea behind it is that the picture should help decision-making and create a desire for the product. We will talk about this a bit later.
"The right images can help designers guide user’s eyes. If models are used, make them look towards the product image, the logo (brand) or the text. This will increase the product awareness and have the desired effect."
Start your image search right here:
